Bloggers in Africa

Year: 2010
Brand: Sony Ericsson Vivaz
Client: Sony Ericsson

Brief
Take advantage of the Sony Ericsson's partnership with FIFA World Cup 2010 in order to communicate SE Vivaz and its HD video feature. Make Vivaz's advertising memorable in an overcrowded advertising landscape related to WC 2010.

Idea
We send two top bloggers in South Africa to cover the World Cup experience using 2 Vivaz phones for all types of content: video, photo and text.

Campaign
During one week in Africa, the two bloggers went on safari, experienced the life of two towns, visited historical sites and saw two football matches.
People in Romania could follow them on their blogs, Facebook and Twitter accounts and on YouTube.

Results
More than 70.000 people followed their experience at the World Cup, as they created one of the best content ever created in social media in .ro.