Made by hand

Year: 2008
Brand: Nokia NSeries
Client: Nokia

Brief
Promote the new Nokia NSeries (features and services), especially the phone star, Nokia N96.

Idea
What it would be like if you could create your own internet, your digital life that you could share to whom you want?

Campaign
People were challenged to show their talent on the creatdetine.ro in order to transform it in pure art by stepping out on the scene next to other VIPs. The campaign was promoted by Byron, a Romanian music band, by videotaping their concerts with five Nokia phones.

Results
More than 32.000 people saw the creations of those 44 unknown artists that accepted the challenge. During the campaign, the Nokia Nseries' online pages were in top 5 most visited pages on the site.