Work
Bring true football back
Year: 2010
Brand: Timisoreana
Client: Ursus Breweries
Awards: Silver Drum - Golden Drum 2010
Context
In the last years, Romanian football, once a nation's pride, has been dominated by non-values and tabloid scandals.
Idea
Timisoreana took a big challenge: to re-ignite the spirit of true football. We set up any fan's dream match: a team of 11 legendary players from the 80s versus a fans team.
The campaign
Fans from all over the country participated to an online competition, proving their skills, commitment and passion. The match was broadcast live on the most important Sport TV Channel in Romania.
Brand image indicators went up as follows:
- 'Beer associated with football' by 60%
- 'Beer that sustains values that transcend time' by 52%
- 'A brand I feel close to' by 63%
