The World Without Zero

Year: 2008
Brand: Coca-Cola Zero
Client: Coca-Cola
Awards: Internetics 2009:

• Best Interactive Campaign
• Best use of Advergames

Brief
Create an engaging Bond-like experience in order to take advantage of the partnership between Coca-Cola Zero and James Bond movie 'Quantum of Solace'.

Idea
We created an alternative reality game, where users became secret agents and only the best one could save the world.

Campaign
The game was dispersed all over the Internet, using Google, Panoramio, social networks, blogs and publishing web sites. To be the first to finish the mission, the secret agents had to pass more than 20 quests spread on all the above platforms.

Results
More than 23.000 'agents' were deep engaged in this 1 month campaign.