The INTEGRAted campaign

An offline campaign for bauMax, named “Discount for moustache” (Reducere la mustaţă), was the reason for which I’ve appeared in women’s lives. See more in the video below about the integrated campaign and then scroll down for the social interactive banner.


In order to satisfy all women interested in obtaining the bauMax discount, I needed to create a team of mustached men that would also escort ladies to bauMax on the day of the discount.

To recruit team members I’ve created a special interactive banner in which men could directly upload their photo, receive a moustache under their noses and then share their mustached-picture on their Facebook profile (to show off to their friends, of course).

See below the video demo of the interactive banner. For best experience, see it full screen.

Here are trustworthy members of my team.