The INTEGRAted campaign
An offline campaign for bauMax, named “Discount for moustache” (Reducere la mustaţă), was the reason for which I’ve appeared in women’s lives. See more in the video below.
The Digital Campaign
The idea
Seeing that only men with moustaches could get discount at bauMax, I’ve decided to give a fair chance to women, by offering them my full services: escort them to the store and help them get the discount with my moustache.
The 5 day online campaign
In order to let women know that I can help them, as any true handyman would do, I’ve created a Facebook page to promote my services and my magnificent self.
My goals (my true purposes in life I might say) were to attract ladies to come with me at bauMax and also to make a team of moustached men to help me satisfy all interested women.
Goal no. 1: attract ladies
Like a true gent, I’ve started by introducing myself to the ladies, telling them about my life and job experience and also about my undeniable wonderful skills.
You could easily say that I’m a womanizer. In fact, I’m just in love with all women. I feel the urge to help, protect and flatter them. I can’t help myself.
I have not only told but showed them my skills and my potential, by daily uploading pictures with me in my common and boring life situations.
Take a look at some of them:
In the morning, hygiene is important.
For you, I also sit on my forefingers not only on pins and needles.
I’m casual, baby… I’m casual.
You are the most delicate, sensitive, silky, beautiful, highborn creature. Second best is my moustache.
Every Batman has his Robin. Friend with moustache is a friend indeed.
Split. Some do it on chairs, other on the mat or pillows. I do it on the parquet.
I lowered myself to his level and I beat him with 5 to 1.
I’m too sexy for Facebook.
Photo album where, by pressing the left arrow key, you can see me dancing.
Watch me right here or follow the link for the real deal: Mustălicious dancing.
Goal no. 2: Make a team of men
In order to satisfy all women interested in obtaining the bauMax discount, I needed help from other men. So I put up a team of moustached men that would also escort ladies to bauMax on the day of the discount.
For those men who didn’t have a moustache, I created a Facebook application in which they could put one under their noses.
Social Interactive Banner
Also, for more men to wear a moustache on the discount day, I also had a special interactive banner in which men could upload their photo, receive a moustache under their noses and then share their moustached-picture on their Facebook profile (to show off to their friends, of course).
See below the video demo of the interactive banner. For best experience, see it full screen.
Results
Facebook tells me that my message and my coolness reached over 260.000 people in only 5 days of campaign. I believe it because I felt to the bottom of my heart that women were really into me and my moustache and also because I saw a lot of moustached men and women on the 20th of August in bauMax stores.
