First, it's about understanding people behavior.
It's not about interruption, it's about integration in their lives.
We see this integration in 3 dimensions:
It's about where they spend their digital life and how we can integrate brands there. Live the same experience as them.
It's about how brands can be relevant and integrated in what people like, what people love.
It's about timing, To be present in people's lives right when they need it.
Then, it's about how we can make people react to or interact with the brand.
And sometimes, it's about anticipation. Where they would go, when and what they will like… next.
We believe in storytelling.
For us, storytelling is not when somebody tells a story and the others are listening.
Great storytelling is when you are capable of making your audience part of the story: Tell them the plot, involve them in the action. And don't tell them the end, make them create it.
We create memorable experiences.
Great storytelling is when you make a story that is not only genuine, but also memorable and spreadable. And true.
Digital relationship marketing
Can you commit?
In a crowded market where everyone is struggling to get more customers, great relationships can make the difference. A difference between ‘one-night-stands' and long-term satisfaction.
Being in a relationship is not easy. Just like in a relationship between a man and a woman, you have to put a lot of effort to make it work.
But it can lead to great results. It can take your customer from considering to loyalty and even to advocacy.
Relationship marketing is about commitment.
Digital communication for CSR
What you do is more important than what you say.
In a world where every brand is trying to say a better story, the brands that not only say but do, come forward.
Social responsibility is the way a brand can really prove it lives up to its promise.
It gives a company not only the possibility to communicate better with its customers but also to engage them. Because doing good is contagious.
It's the way to create great content together with your customers.
CSR is the new branded content.
Almost any brand wants to be a social brand today. It's about direct contact and it seems to be cheap. But is it working?
Is social the thing that really makes it for your brand?
That's a question not so easy to answer. Your brand doesn't go social over night.
First, it's about listening what people really care about. And when you learned it, when you have the insight, that's when you really go social. And it will work.
We come up with great strategies and really creative solutions.
But all these can be easily flushed away if we don't deliver when it comes to execution.
Our development team includes some of the most experienced people in the Romanian market. Their role is not just to implement ideas of strategists and creative people, but to take their ideas further and make the most out of them in terms of technology and user experience.
In the digital world, usability is king.